Bridal Fashion & Its Everlasting Business

The business of fashion usually circulates around the idea that trends come and go, and therefore brands are likely to suffer. Fortunately, the Bridal Business is a sector of style which may forever deem timeless, as weddings are not exactly a thing of the past.

When it comes to streetwear, the urban fad and bridal do not always coincide. However, fashion is known to adopt many forms, and this is yet another style collab you may stumble upon the runway or high-street shops.

Naeem Khan

Naeem Khan is a designer originally from Mumbai, India but has since migrated his business to the United States. He has been fortunate enough to style illustrious names in politics and pop culture, some of whom include Michelle Obama, Catherine Middleton (Duchess of Cambridge), Beyonce, Jennifer Lopez, Kate Hudson, and many more.

Khan is widely known for his bridal collection, which tends to make its debut at the annual Bridal Fashion Week based in New York City. His designs never shy away from presenting a fashion statement, or moreover, accents of grunge.

The preceding pictures are from a photoshoot set to display Khan’s Fall 2020 Bridal Collection.

A particular fad the models seem to sport in this line include the ‘fringe.’ Fringes are not uncommon to the realm of street style and in fact are quite popular today. The versatility in Khan’s collection is also evident as he creates both long and short dresses, made to adhere to the personal interest of any bride. Finally, he pairs the dresses with statement pieces, whether they may be for the ears or head, it provides a unique approach to Khan’s designs.

Claire Pettibone

Claire Pettibone is an American Fashion Designer whose label is based in the city of Los Angeles. Her designs are known to be considered both free-spirited and egdy as she uses lace and tattoo appliqué on a number of her dresses.

Pettibone has been cited by ‘The Los Angeles Times’ as a “Style Maven”- a connoisseur of bridal couture.

• 

• 

• 

• 

In her Fall 2020 Bridal Collection, it is evident that Pettibone incorporates florals in her designs. She uses the pattern to allude to a more contemporary aesthetic. She has the same objective with the sheer shrug, in addition to the trumpet sleeves sewed on to various dresses.

Joanna Johnson

While from New Zealand, Joanna Johnson and her renowned brand are currently based in Australia. Her designs have been sported by a number of celebrities including Angelina Jolie, Meryl Streep, Kendall Jenner, and others.

Compared to other brands, Johnson takes a unique approach in her dresses as she uses colors that do not exactly qualify as traditional.

• 

• 

• 

• 

As one could tell, Johnson’s 2015 Bridal Collection was made in effort to emulate Spring Couture in the 1920s, otherwise known as the ‘Roaring 20s.’

The designer was inspired by metallics and urban apparel when making her line, in fact the decadent scarves and luminous headpieces attest to this notion.